For Motorists

Motor Fuels Information

FMANJ members distribute branded and unbranded gasoline to approximately one-third of the service stations in the state, as well as motor fuels to numerous other accounts such as trucking companies, farmers, contractors, bus companies, government entities and marinas.

The gasoline prices in NJ are determined by a marketplace that is just as competitive as the heating oil marketplace. The state is served by major interstate pipelines, ocean borne tankers, petroleum refineries, numerous distribution terminals and thousands of service stations.

Gasoline Prices

There are nearly 2,500 retail gasoline outlets in New Jersey competing fiercely for your business.

No other industry advertises their price on 50-foot signs on a daily basis! The price motorists pay at the pump is determined first and foremost by local market competition. However, these prices are directly based on activity on the New York Mercantile Exchange, where the “future” market price for gasoline can change anywhere from a few pennies to as much as a quarter per gallon in one day.

This “future” price then establishes what the cash, or spot, price paid by service station owners is.

Service station owners are as upset when prices are high as motorists are. The companies that supply service station owners can change prices as often as they wish, while service station owners are only allowed to change the price once in a 24-hour period.

Unlike most other retailers who work on a percentage mark-up basis from wholesale, gasoline service station owners work on a cents-per-gallon basis. When prices increase, they don’t make any more profit. As a matter of fact, when gasoline prices are increasing, service station owners generally make less money since they must respond to competitive market conditions. When prices decrease, service station owners attempt to recoup their losses. However their competitors may lower prices faster in hopes of attracting more customers.

Cash/Credit Pricing

Credit cards are ubiquitous in today’s society. As a result, service station owners may offer customers a discount for cash.

Unlike service stations, which work on a cents per gallon basis, credit card processing fees are a percentage of the total sale. Therefore, when prices increase, banks make more money. On average, credit card processing fees are 2%. For example, on a $3.50 per gallon sale, the bank makes almost 9 cents … There are times that the bank is making more in its credit card fee than the service station owner is in gross profit!

In an effort to increase profitability and share the savings with their customers, some service station owners opt to charge different prices for cash vs. credit card transactions.

Branded vs. Unbranded

What’s the difference between “branded” and “unbranded” gasoline? All gasoline, regardless of the “name” associated with it must meet regulatory standards for performance. Therefore, all 87-octane gasoline is the “same.” However, companies seek to differentiate their brand of gasoline through the use of additives and other proprietary measures. It’s like different brands of soda and ultimately consumers determine their preference.

A gasoline refiner’s first objective is to insure the distribution of their product through their branded network. Once these needs are met, they sell their excess gasoline (minus proprietary additive packages) to the “unbranded” market. In times of tight supply, the unbranded gasoline market becomes severely restricted. Product may not be available or, if it is, it will generally be priced at significant premiums.

Replacement Cost Pricing

Why does a gasoline station raise its price when they still have gasoline in their storage tanks? Perhaps a better question is: Why does a gasoline station lower its price when it has higher priced product in its tank?

While some service stations may offer other services, the primary product sold is gasoline. When prices are on the rise, a station owner needs to prepare to purchase the next load of more expensive fuel, i.e. replacement cost. Conversely, when prices are falling, and a competing station has already received delivery of the lower priced fuel, a station owner needs to stay competitive and lower prices even though there is higher priced inventory in the storage tank.

Save Fuel, Save Money … and Reduce Wear and Tear on Your Car!

You can save $200-$1,500 in fuel costs each year by choosing the most efficient vehicle that meets your needs. This can add up to thousands of dollars over a vehicle’s lifetime. Fuel-efficient models come in all shapes and sizes, so you don’t have to sacrifice utility or size.

You can also increase the fuel economy of you current vehicle by adopting good driving habits and maintaining your vehicle.

  • Avoid rush hours: You’ll spend less time sitting in traffic and consume less fuel.
  • Observe the speed limit: Each 5mph you drive over 60mph is like paying an additional $0.10 per gallon for gas!
  • Use cruise control: Maintaining a constant speed will save gas.
  • Drive smart: Speeding, rapid acceleration and braking can lower gas mileage by 33% at highway speeds and by 5% around town.
  • Tune-up: Keeping your car in shape can improve gas mileage an average of 4% or more!
  • Keep tires properly inflated: Tires inflated to the proper pressure can improve gas mileage around 3.3%!
  • Replace air filters regularly: Improved gas mileage – as much as 10% … and protects your engine, too!
  • Carpool to work with other people who work in the same workplace or close by.

Would you like to learn more?

Don’t hesistate to reach out to us. We’ll be happy to answer any questions you might have.